Shelli George
Leadership Rooted in Strength. Impact Driven by Purpose.
Shelli
George
Shelli George is a leadership coach, business executive, entrepreneur, and wellness advocate dedicated to helping women lead with confidence, clarity, and courage. With a career spanning business development, executive leadership, strategic partnerships, and sales, Shelli has built lasting relationships across corporate, healthcare, and athletic organizations. She currently serves as CEO of ARYSE.
"True leadership begins with personal strength. Every season of life prepares us to make a greater impact."
Outside of ARYSE, Shelli's passion is pouring into the lives of women β physically through her business, Iron Grace Personal Training, and professionally as a Brave Leadership Coach. Through leadership coaching, mindset development, accountability, and wellness, she equips women to overcome self-doubt, establish healthy boundaries, grow professionally, and lead authentically in every area of life. Whether coaching an executive, mentoring an entrepreneur, or encouraging a mother navigating life's next season, Shelli is known for meeting women where they are and helping them discover where they're capable of going. A wife to Tom, mom of six, and proud Mimi to three, Shelli leads from experience β believing her mission is simple: to help women become brave enough to step into the leaders they were created to be.
You're Ready
to Level Up.
- You're a woman in leadership who wants to lead with more confidence, clarity, and courage β without losing yourself in the process
- You're navigating a career transition, promotion, or entrepreneurial leap and need clarity on your next chapter
- You want to build real, strategic relationships and lead with influence instead of just working harder
- You're tired of pouring out at work and at home with nothing left for yourself β and you want sustainable boundaries instead
- You believe your physical health and mindset are part of your leadership, not separate from it
What We
Build Together
Every coaching engagement follows the Brave framework β proven, structured, and relentless. These are the areas Shelli will work through with you.
Strategy
Executive Leadership & Strategic Growth
Helping women lead with confidence, make strategic decisions, and grow their influence in business and leadership.
Foundation
Authentic Leadership & Personal Development
Guiding women to lead from their strengths, build confidence, overcome self-doubt, and lead with purpose.
Transition
Career Advancement & Professional Reinvention
Coaching women through career transitions, promotions, entrepreneurship, and finding clarity in their next chapter.
Influence
Relationship Building & Strategic Partnerships
Leveraging years of executive experience to teach networking, influence, collaboration, and relationship-centered leadership.
Sustainability
Work-Life Integration, Boundaries & Accountability
Equipping women to prioritize what matters most, establish healthy boundaries, and create sustainable success at work and at home.
Wellness
Wellness-Driven Leadership
Helping women understand that physical health, mindset, and resilience are essential components of becoming an effective leader.
Ready to Take Ground?
Personal Coaching
1:1 Coaching
with Shelli
- Weekly 1:1 sessions with Shelli
- Executive leadership and strategic growth coaching
- Mindset, confidence, and boundary-setting work
- Career transition and professional reinvention support
- Wellness-integrated leadership development
- Direct access, accountability, and real forward movement
Simple.
Proven.
Relentless.
No complicated systems. No fluffy frameworks. Just a proven four-step process that produces real results week over week.
Apply & Connect
Fill out the application. Shelli reviews it personally and schedules a discovery call to ensure the fit is rightβfor both of you.
Build Your Plan
Your first session maps where you are, where you're going, and the exact 20-Mile March to close the gap. You leave with a systemβnot just a conversation.
Execute & Be Held Accountable
Every week you show up, report in, and do the work. No excuses accepted. Shelli challenges the story you're telling yourself.
Level UpβConsistently
Results compound. You become a different version of yourselfβdisciplined, clear, purposeful, and dangerous in the best sense of the word.
Become
Brave Enough.
You already know where you want to go. The next step is deciding to become the leader you were created to be β starting now, with Shelli.